Content Mapping: Understand your “new” customer. If the world has changed due to COVID 19, your customers have probably changed too. Put yourself in their shoes. What has been their experience? How have they been affected? What are their “new” needs? Most likely, your customers suddenly find themselves with a lot of time on their …
Activate online ad campaigns and become an expert. If you haven’t run targeted Google Ads campaigns, you should start immediately. Although not new, they’ve become the new frontier of marketing in the new normal. In the post-pandemic market place, companies will live and die by their key words. You should be able to rattle them …
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Redefine Your Marketing Strategy Covid-19 has reshaped how we live our lives and how we do business. Start-ups and fast growing companies have been forced to operate online. Traditional brick and mortar work environments facilitating face-to-face interactions have shifted to online operations necessitating video conferencing. Whether you like it or not, the digital age has …
Spruce Up Your Website “A website is often like a dress-suit in a cupboard. You know it’s there, it costs a small fortune, you don’t think about it, you hardly ever use it, and you only got it so that you can look your best on the rare occasions that people get to see you …
Why I Transformed My Perfect Lifestyle Business During Lockdown. Not everyone has the same outlook on work, money and time. When it comes down to it, there are just three types of people. First, there are the employees who work in the system and get paid a fixed, steady salary no matter how much value …
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Binary Brands – The Dawn of a New Brand Age. Over the years, we’ve seen the evolution of brands. Since ancient times, farmers branded their livestock, merchants put their marks on their wares to indicate ownership, and prestigious families used wax seals to authenticate their documents. The industrial age brought manufacturing to a new level. …
