Are you ready to develop a digital marketing strategy that will transform your business into a Binary Brand?

LET’S START AT THE BEGINNING OF THE NEW BRAND AGE:

Binary Brands make an explicit connection between the company’s goals, its marketing strategy, and its digital marketing plan. They understand there is an inseparable interconnectedness between them. Gone are the days when digital marketing took a backseat to conventional advertising. In ‘the new normal’, it is integral to business survival and therefore intrinsic to the marketing plan and business vision.

A PRIVATE WORKSHOP:

Our Digital Marketing Strategy Development Workshop is performed one-on-one, face-to-face. It’s just us, and your team. We don’t do it in a classroom environment. It’s not a theoretical download of content you can get on the internet or in free courses about digital marketing. You’ll have our undivided attention as we guide you through our bespoke framework for developing digital marketing strategies that create powerful Binary Brands. 

WHY YOU NEED TO DO THIS WORKSHOP NOW:

Covid-19 has reshaped how we live our lives and do business. Companies have been forced to operate online. Whether you like it or not, the digital age has dawned. It’s a new world. And if your business doesn’t adapt fast, it may not survive. In a post-pandemic era, your prospects are probably looking for your products and services online. If you don’t appear on all social media platforms and at the top of search engines with the right message, linked to effective sales funnels that can process their transaction immediately, you might lose them to a competitor that can. Ouch! Losing potential and existing clients in the new normal can be a death blow. You can’t afford to lose customers. That’s why you need to do this game-changing workshop.

OBJECTIVE:

Together, we’ll build or refine your digital marketing strategy and craft a compelling social media plan that targets your audience, generates leads and converts sales.

KEY DETAILS:

  • Style: Interactive, fun, hands-on and discussion-oriented
  • Adjectives: Fast-paced, jam-packed, on point
  • Verbs: Story-telling, analysing, creating and planning
  • Target Audience: Businesses with limited or no digital marketing resources
  • Duration: One, full day
  • Facilitator: Peter Shrimpton
  • Where: At your offices so its easy for your staff to attend, or online.

OUTCOMES:

You’ll leave with a clear, complete, and well-articulated digital marketing strategy across all channels, including goals, objectives, strategies, tactics, and KPIs. We’ll also produce and populate a robust plan of action that includes weekly themes, focus areas, platforms, hashtags, and delivery schedule. We guarantee you won’t end up with a bunch of great ideas that will go nowhere because there are no set actions, assigned responsibilities, or measurables.  

After the workshop, we’ll work closely with your team to align your brand identity and core message across all channels, and then professionally create and distribute engaging, effective, brand-building, perception-crafting content. And measure its success!

DEVELOPMENT FRAMEWORK:

Our framework is simple but highly effective.

  • Session One: Story-telling

Morning Tea

  • Session Two: Vision-casting

LUNCH

  • Session Three: Story-boarding

Afternoon Tea

  • Session Four: Road-mapping

SNAPSHOT:

  • Understanding your customers
  • Defining clear goals
  • Focusing your strategies
  • Setting clear objectives
  • Optimizing your tactics
  • Building a roadmap plan of action
  • Setting KPIs

WHAT YOU’LL LEARN:

  • How to run a market & competitor research.
  • How to select effective keywords.
  • How to identify your target audience.
  • How to select content-types
  • How to create a content marketing and social media campaign.
  • How to build and track your marketing calendar.
  • How to develop a powerful digital marketing plan.

MOTIVATION TO BOOK TODAY:

All too often, business owners make the mistake of thinking a new or repurposed website will bring hordes of new customers to their doors. Unfortunately, it doesn’t work like that! Disappointment is certain without a clearly defined digital marketing strategy that integrates seamlessly into a broad-based marketing plan that has been specifically developed to achieve the overall goals and objectives of the business.

In four powerful sessions, our Digital Marketing Strategy Development Workshop sets these fundamentals in concrete, thus laying the foundation for an effective digital marketing strategy that carefully considers the available platforms and channels frequented by your specific target audiences and how best to communicate with them.

Story-Telling Session:

Tell us your story, and then we’ll use your own industry data to uncover and analyse valuable insights to better understand your customer’s pain-points, journey, and sales experience. Through content mapping, you’ll get to know your target audience inside-out, resonate with their intentions, needs, desires, and most importantly how you will be able to help them. The outputs will inform your marketing and sales strategy, enabling us to create customer journey maps that will work for your specific audiences.

Vision-Casting Session:

Next, we’ll unpack where you are, where you want to be, and ultimately how you’re going to get there. You’ll identify and set critical goals for your business, marketing department, and digital marketing strategy in order to build and grow your business in the next year.  

Story-Boarding Session:

Next, we’ll help you to think about what type of content you should be creating for your audience. We’ll provide you with our secret sauce for tactical implementation. You’ll get to design a content matrix that feeds your marketing tactics to your targeted audience, compelling them to engage with you the way you want them to.

Road-Mapping Session:

Finally, we’ll help you to develop a plan of action to achieve your goals, produce your collateral, align and integrate your platforms, and execute your tactics with military precision. No, we don’t expect you to do all the work. Our professional service enables you to get on with running your business while we run your digital marketing campaign and report on our success in your marketplace.

BONUSES:

  • Digital Strategy Checklist
  • Digital Strategy Plan Template and tool
  • Samples and Examples
  • KPI & Measurement Tools

KEY CONSIDERATIONS:

If you’re still thinking about doing this workshop, ask yourself these questions:

  • Is our content marketing really effective?
  • Do we get a positive return on our investment (R.O.I)?
  • Are we sure we’re targeting the right audience?
  • Do we really know what information they want and need?
  • Can we depend on our digital marketing strategy to achieve our company goals?
  • Have we got great operational tactics to grab people’s attention across all channels?

Contact Moodeys, and let us help you to develop your digital marketing strategy.

Get in touch with us to share your specific needs: